Everyday Icons: Reframe mundane items

EVERYDAY ICONS imagines a world where performance design meets household banality — where a Nike swoosh curves across a fridge, a New Balance logo toasts bread, or a Prada machine brews espresso with military precision. This is not parody. It’s elevation. A sculptural campaign where utility becomes style, and form follows function into fantasy.

Client

RND

DELIVERABLES

AI IMAGERY, AI VISUALS, VISUAL IDENTITY

Year

2025

Role

Creative Direction